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Are you measuring calls like clicks in your Google Analytics install?

Google Analytics is likely your go-to tool if you’re a Digital Marketer, and the insights it provides are key in optimising ad spend and campaign performance. But, if you’re a call-centric business that relies on phone calls for sales, looking at digital data alone won’t paint the full picture.

Customer journeys are becoming more and more complex, and phone calls can’t be overlooked as an important touchpoint. That’s why tracking your call data in your GA install will be key if you really want to get to grips with the channels and campaigns that are pulling your most valuable prospects through your pipeline.

After reading this cheat sheet, you’ll understand:

  • How to gain a wealth of insights from your call data to better understand customer journeys
  • Why plugging your call data into your GA install is key for data-driven decision-making
  • Where to prioritise ad spend by getting granular insight into the keywords driving offline sales

Key takeaways


Your offline data is packed with as many insights as your online data, and it needs to be plugged into your GA install.


Integrating your call data into your Google Analytics install will paint a clearer picture of keyword and campaign performance.


Having this visibility makes it much easier to get to grips with conversion rates and CPAs per channel.

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