Optimising the automotive customer's experience

The past year has led to many digital trends accelerating rapidly as human contact became more difficult – and the automotive industry was no exception.

To maintain your position in the automotive ecosystem, it’s vital that you build stronger relationships with buyers and place a renewed focus on the whole customer experience. To understand how you can optimise this experience, you first need to build a bank of intelligence that can guide and inform all of your customer interactions.

But how do you do that?

In this eBook we cover:

• The tools needed to optimise customer experience in a digital age
• How you can measure the value of a conversation
• Embracing social media channels as a key customer touchpoint