Calls not clicks, a new PPC goal for 2022

Driving up PPC performance is a top priority for most marketers. This usually means chasing after more quality clicks, but is there something else you should be focusing on this year? 


Register and listen to our panel of PPC experts from Google, Journey Travel and Infinity explain why calls, not clicks, need to be a new focus for PPC marketers this year. 



Who are our panel of experts? 

Mike Russo – Google Call Ads Product Lead 
Arianne Donoghue – Search Personality of the Year 2019 
Kane Wheatley – Acquisition Director at Journey Travel 
Alex Shrimpton - Call Intelligence Expert at Infinity

By tuning in, you'll find out:

  • How the PPC landscape has changed since the pandemic, and how should you be responding. 
  • Why paying close attention to your customers’ dialling habits is a must. 
  • Why gearing your ads to drive more calls has the power to give your bottom line a big boost. 
  • How you can put some of the great features in Google Ads to work and drive more conversions. 
  • What you should be focussing on when it comes to PPC optimisation in 2022. 

Available on-demand from 24 February 2022.


View the webinar now