The Marketer's Playbook 

This playbook will highlight some valuable ways you can use our Conversation Analytics platform, including how to:

  • Reduce the cost of acquiring a customer
  • Improve strategic agility
  • Define your brand faster
  • Optimise lead conversions
  • Identify underperforming activity
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Spotlight

Automatically highlight conversation trends before you know you have them. Improve service, refine your brand, and position your offering faster.
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Call outcomes

Define the keywords that lead to the outcomes you care about. Identify, score, and log calls at scale to understand what drives outcomes.
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Sentiment Analysis

Identify the sentiment of a call as well as its eventual outcome, utilise sentiment data to give nuanced training to contact centre staff.

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