Re-inventing the insurance buyer's customer experience
Through data-driven information
The pandemic reshaped many aspects of the insurance industry’s landscape. To respond to the demand for connected customer experiences, insurers must embrace new technology.
New technology means more data. And more data presents insurers with a golden opportunity to extract insights that will help optimise their marketing and services and craft a revenue-boosting customer experience.
In this eBook we explain how to take full advantage of the opportunity by covering:
- How the industry’s landscape has changed through the pandemic
- The rise of omni-channel marketing (and user journeys) and what that means for insurers
- How to drive data-driven innovation throughout the business
- Why personalisation is key for a successful customer journey