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Conversation Analytics / Smart Outcomes

Sales and Client Services Intelligence β€” Marketing, Advertising, Media and Manufacturing

Filter
Use advanced filters across caller, source, intent, and outcome to pinpoint high-value calls in seconds.
Connect outcomes to your bidding tools

Number of calls in period

Total calls:

Calls with intent identified

Number of calls:

Calls with outcome identified

Number of calls:

Calls with goals

Number of calls:

Intent category by call volume

Outcome category by call volume

Intent volumes over time

Outcome volumes over time

Channel call volumes proportional view

Focus on the conversations that matter most, whether you’re analysing inbound calls or tracking outbound performance.
Show:
Type
Shows the purpose of each call, such as sales or support.
Date and Time Duration Customer Number
Infinity is ISO 27001 compliant and a PCI DSS certified level 1 service provider. Sensitive customer data is redacted within the Hub.
Tracking Pool
Identifies which group of phone numbers (a Tracking Pool) the call came through, linking it to specific campaigns or activity.
Channel
Highlights the marketing channel that drove each call.
Goal Title
Links each call outcome to a defined business goal.
Drill down into every call to see its AI-analysed summary, intent and outcome.

Summary

Caller enquired about supply chain analytics software for a mid-size manufacturing operation. Agent outlined integration capabilities. Product demo session booked for Tuesday at 10:00 AM.

Sales Lead

Intent

Caller wanted to assess whether specialist software could integrate with their existing systems.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Product demo confirmed for Tuesday at 10:00 AM with technical documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Caller reported a delay in receiving their monthly production analytics report. Agent identified a data sync issue and resolved it. Corrected report delivered within the hour.

Client Services Contact

Intent

Caller needed to resolve a delay in receiving their scheduled analytics report.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Data sync issue resolved and corrected report delivered within the agreed timeframe.

Outcome Categories:

Issue Resolved

Summary

Caller from an advertising agency enquired about analytics consulting for an upcoming time-sensitive campaign. Agent outlined capabilities and formats. Proposal meeting booked for Tuesday at 10:00 AM.

Sales Lead

Intent

Caller wanted to explore advertising service options suitable for a campaign with a tight delivery deadline.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Proposal meeting confirmed for Tuesday at 10:00 AM with service overview emailed beforehand.

Outcome Categories:

Sales Appointment Booked

Summary

Caller enquired about workflow optimisation software for a mid-size manufacturing operation. Agent outlined integration capabilities. Product demo session booked for Wednesday morning.

Sales Lead

Intent

Caller wanted to assess whether specialist software could integrate with their existing systems.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Product demo confirmed for Wednesday morning with technical documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from an advertising agency enquired about SEO audit services for an upcoming time-sensitive campaign. Agent outlined capabilities and formats. Proposal meeting booked for Friday at 11:00 AM.

Sales Lead

Intent

Caller wanted to explore advertising service options suitable for a campaign with a tight delivery deadline.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Proposal meeting confirmed for Friday at 11:00 AM with service overview emailed beforehand.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from an in-house marketing team asked about conversion rate optimisation services ahead of a commercial website relaunch. Agent outlined scope and deliverables. Scoping call booked for Tuesday at 10:00 AM.

Sales Lead

Intent

Caller wanted to understand the scope and turnaround for consultancy support ahead of a site relaunch.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Scoping call confirmed for Tuesday at 10:00 AM with overview and sample deliverables emailed.

Outcome Categories:

Sales Appointment Booked

Summary

Caller enquired about predictive maintenance software for a mid-size manufacturing operation. Agent outlined integration capabilities. Product demo session booked for Wednesday morning.

Sales Lead

Intent

Caller wanted to assess whether specialist software could integrate with their existing systems.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Product demo confirmed for Wednesday morning with technical documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from a media production company asked about cloud-based asset management solutions. Agent outlined pricing and onboarding. Trial access arranged for Tuesday at 10:00 AM.

Sales Lead

Intent

Caller wanted to evaluate cloud asset management options suitable for a growing content team.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Trial access confirmed for Tuesday at 10:00 AM with onboarding documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller asked for directions to the head office and the visitor check-in process for a scheduled meeting. Agent provided full instructions.

Other

Intent

Caller needed logistical information about visiting the head office ahead of a scheduled meeting.

Intent Categories:

Other

Other

Outcome

Directions and visitor check-in instructions provided; no client services or sales activity occurred.

Outcome Categories:

Other

Summary

Caller from an in-house marketing team asked about SEO audit services ahead of a commercial website relaunch. Agent outlined scope and deliverables. Scoping call booked for Monday at 2:00 PM.

Sales Lead

Intent

Caller wanted to understand the scope and turnaround for consultancy support ahead of a site relaunch.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Scoping call confirmed for Monday at 2:00 PM with overview and sample deliverables emailed.

Outcome Categories:

Sales Appointment Booked

Summary

Caller reported a delay in receiving their monthly production analytics report. Agent identified a data sync issue and resolved it. Corrected report delivered within the hour.

Client Services Contact

Intent

Caller needed to resolve a delay in receiving their scheduled analytics report.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Data sync issue resolved and corrected report delivered within the agreed timeframe.

Outcome Categories:

Issue Resolved

Summary

Caller requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Agent called the client from an in-house marketing team asked about analytics consulting ahead of a commercial website relaunch. Agent outlined scope and deliverables. Scoping call booked for Tuesday at 10:00 AM.

Sales Lead

Intent

Agent follow-up: caller wanted to understand the scope and turnaround for consultancy support ahead of a site relaunch.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

On outbound follow-up, scoping call confirmed for tuesday at 10:00 am with overview and sample deliverables emailed.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from a marketing agency enquired about managed paid search services for a retail client campaign. Agent outlined service tiers and pricing structure. Discovery call scheduled for Friday at 11:00 AM.

Sales Lead

Intent

Caller wanted to understand managed paid search service options and pricing before recommending a provider to their retail client.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Discovery call confirmed for Friday at 11:00 AM with capabilities deck and relevant case studies emailed in advance.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from an in-house marketing team asked about content marketing services ahead of a commercial website relaunch. Agent outlined scope and deliverables. Scoping call booked for Wednesday morning.

Sales Lead

Intent

Caller wanted to understand the scope and turnaround for consultancy support ahead of a site relaunch.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Scoping call confirmed for Wednesday morning with overview and sample deliverables emailed.

Outcome Categories:

Sales Appointment Booked

Summary

Agent called the client requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Agent follow-up: caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

On outbound follow-up, call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Caller asked for directions to the head office and the visitor check-in process for a scheduled meeting. Agent provided full instructions.

Other

Intent

Caller needed logistical information about visiting the head office ahead of a scheduled meeting.

Intent Categories:

Other

Other

Outcome

Directions and visitor check-in instructions provided; no client services or sales activity occurred.

Outcome Categories:

Other

Summary

Caller enquired about predictive maintenance software for a mid-size manufacturing operation. Agent outlined integration capabilities. Product demo session booked for Tuesday at 10:00 AM.

Sales Lead

Intent

Caller wanted to assess whether specialist software could integrate with their existing systems.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Product demo confirmed for Tuesday at 10:00 AM with technical documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller reported a delay in receiving their monthly production analytics report. Agent identified a data sync issue and resolved it. Corrected report delivered within the hour.

Client Services Contact

Intent

Caller needed to resolve a delay in receiving their scheduled analytics report.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Data sync issue resolved and corrected report delivered within the agreed timeframe.

Outcome Categories:

Issue Resolved

Summary

Caller requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Caller reported a delay in receiving their monthly production analytics report. Agent identified a data sync issue and resolved it. Corrected report delivered within the hour.

Client Services Contact

Intent

Caller needed to resolve a delay in receiving their scheduled analytics report.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Data sync issue resolved and corrected report delivered within the agreed timeframe.

Outcome Categories:

Issue Resolved

Summary

Caller from a marketing agency enquired about managed paid search services for a finance client campaign. Agent outlined service tiers and pricing structure. Discovery call scheduled for Friday at 11:00 AM.

Sales Lead

Intent

Caller wanted to understand managed paid search service options and pricing before recommending a provider to their finance client.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Discovery call confirmed for Friday at 11:00 AM with capabilities deck and relevant case studies emailed in advance.

Outcome Categories:

Sales Appointment Booked

Summary

Agent called the client enquired about workflow optimisation software for a mid-size manufacturing operation. Agent outlined integration capabilities. Product demo session booked for Thursday at 3:00 PM.

Sales Lead

Intent

Agent follow-up: caller wanted to assess whether specialist software could integrate with their existing systems.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

On outbound follow-up, product demo confirmed for thursday at 3:00 pm with technical documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Agent called the client from a marketing agency enquired about managed paid search services for a retail client campaign. Agent outlined service tiers and pricing structure. Discovery call scheduled for Thursday at 3:00 PM.

Sales Lead

Intent

Agent follow-up: caller wanted to understand managed paid search service options and pricing before recommending a provider to their retail client.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

On outbound follow-up, discovery call confirmed for thursday at 3:00 pm with capabilities deck and relevant case studies emailed in advance.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from an in-house marketing team asked about content marketing services ahead of a commercial website relaunch. Agent outlined scope and deliverables. Scoping call booked for Thursday at 3:00 PM.

Sales Lead

Intent

Caller wanted to understand the scope and turnaround for consultancy support ahead of a site relaunch.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Scoping call confirmed for Thursday at 3:00 PM with overview and sample deliverables emailed.

Outcome Categories:

Sales Appointment Booked

Summary

Caller requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Caller from an advertising agency enquired about analytics consulting for an upcoming time-sensitive campaign. Agent outlined capabilities and formats. Proposal meeting booked for Wednesday morning.

Sales Lead

Intent

Caller wanted to explore advertising service options suitable for a campaign with a tight delivery deadline.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Proposal meeting confirmed for Wednesday morning with service overview emailed beforehand.

Outcome Categories:

Sales Appointment Booked

Summary

Agent called the client from an in-house marketing team asked about content marketing services ahead of a commercial website relaunch. Agent outlined scope and deliverables. Scoping call booked for Friday at 11:00 AM.

Sales Lead

Intent

Agent follow-up: caller wanted to understand the scope and turnaround for consultancy support ahead of a site relaunch.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

On outbound follow-up, scoping call confirmed for friday at 11:00 am with overview and sample deliverables emailed.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from an advertising agency enquired about analytics consulting for an upcoming time-sensitive campaign. Agent outlined capabilities and formats. Proposal meeting booked for Monday at 2:00 PM.

Sales Lead

Intent

Caller wanted to explore advertising service options suitable for a campaign with a tight delivery deadline.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Proposal meeting confirmed for Monday at 2:00 PM with service overview emailed beforehand.

Outcome Categories:

Sales Appointment Booked

Summary

Caller asked for directions to the head office and the visitor check-in process for a scheduled meeting. Agent provided full instructions.

Other

Intent

Caller needed logistical information about visiting the head office ahead of a scheduled meeting.

Intent Categories:

Other

Other

Outcome

Directions and visitor check-in instructions provided; no client services or sales activity occurred.

Outcome Categories:

Other

Summary

Caller asked for directions to the head office and the visitor check-in process for a scheduled meeting. Agent provided full instructions.

Other

Intent

Caller needed logistical information about visiting the head office ahead of a scheduled meeting.

Intent Categories:

Other

Other

Outcome

Directions and visitor check-in instructions provided; no client services or sales activity occurred.

Outcome Categories:

Other

Summary

Caller requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Caller from an advertising agency enquired about SEO audit services for an upcoming time-sensitive campaign. Agent outlined capabilities and formats. Proposal meeting booked for Wednesday morning.

Sales Lead

Intent

Caller wanted to explore advertising service options suitable for a campaign with a tight delivery deadline.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Proposal meeting confirmed for Wednesday morning with service overview emailed beforehand.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from an in-house marketing team asked about analytics consulting ahead of a commercial website relaunch. Agent outlined scope and deliverables. Scoping call booked for Monday at 2:00 PM.

Sales Lead

Intent

Caller wanted to understand the scope and turnaround for consultancy support ahead of a site relaunch.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Scoping call confirmed for Monday at 2:00 PM with overview and sample deliverables emailed.

Outcome Categories:

Sales Appointment Booked

Summary

Caller requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Caller from a media production company asked about cloud-based asset management solutions. Agent outlined pricing and onboarding. Trial access arranged for Tuesday at 10:00 AM.

Sales Lead

Intent

Caller wanted to evaluate cloud asset management options suitable for a growing content team.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Trial access confirmed for Tuesday at 10:00 AM with onboarding documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller asked for directions to the head office and the visitor check-in process for a scheduled meeting. Agent provided full instructions.

Other

Intent

Caller needed logistical information about visiting the head office ahead of a scheduled meeting.

Intent Categories:

Other

Other

Outcome

Directions and visitor check-in instructions provided; no client services or sales activity occurred.

Outcome Categories:

Other

Summary

Agent called the client from a marketing agency enquired about managed paid search services for a healthcare client campaign. Agent outlined service tiers and pricing structure. Discovery call scheduled for Thursday at 3:00 PM.

Sales Lead

Intent

Agent follow-up: caller wanted to understand managed paid search service options and pricing before recommending a provider to their healthcare client.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

On outbound follow-up, discovery call confirmed for thursday at 3:00 pm with capabilities deck and relevant case studies emailed in advance.

Outcome Categories:

Sales Appointment Booked

Summary

Caller asked for directions to the head office and the visitor check-in process for a scheduled meeting. Agent provided full instructions.

Other

Intent

Caller needed logistical information about visiting the head office ahead of a scheduled meeting.

Intent Categories:

Other

Other

Outcome

Directions and visitor check-in instructions provided; no client services or sales activity occurred.

Outcome Categories:

Other

Summary

Caller from a media production company asked about cloud-based asset management solutions. Agent outlined pricing and onboarding. Trial access arranged for Tuesday at 10:00 AM.

Sales Lead

Intent

Caller wanted to evaluate cloud asset management options suitable for a growing content team.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Trial access confirmed for Tuesday at 10:00 AM with onboarding documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Agent called the client from an advertising agency enquired about analytics consulting for an upcoming time-sensitive campaign. Agent outlined capabilities and formats. Proposal meeting booked for Monday at 2:00 PM.

Sales Lead

Intent

Agent follow-up: caller wanted to explore advertising service options suitable for a campaign with a tight delivery deadline.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

On outbound follow-up, proposal meeting confirmed for monday at 2:00 pm with service overview emailed beforehand.

Outcome Categories:

Sales Appointment Booked

Summary

Caller reported a delay in receiving their monthly production analytics report. Agent identified a data sync issue and resolved it. Corrected report delivered within the hour.

Client Services Contact

Intent

Caller needed to resolve a delay in receiving their scheduled analytics report.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Data sync issue resolved and corrected report delivered within the agreed timeframe.

Outcome Categories:

Issue Resolved

Summary

Agent called the client requested an urgent review of their call tracking configuration following a website migration. Agent corrected settings and verified functionality live during the call.

Client Services Contact

Intent

Agent follow-up: caller required immediate assistance correcting call tracking issues after a website migration.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

On outbound follow-up, call tracking configuration corrected and verified operational during the call.

Outcome Categories:

Issue Resolved

Summary

Caller enquired about supply chain analytics software for a mid-size manufacturing operation. Agent outlined integration capabilities. Product demo session booked for Wednesday morning.

Sales Lead

Intent

Caller wanted to assess whether specialist software could integrate with their existing systems.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Product demo confirmed for Wednesday morning with technical documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from a media production company asked about cloud-based asset management solutions. Agent outlined pricing and onboarding. Trial access arranged for Wednesday morning.

Sales Lead

Intent

Caller wanted to evaluate cloud asset management options suitable for a growing content team.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Trial access confirmed for Wednesday morning with onboarding documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller reported a delay in receiving their monthly production analytics report. Agent identified a data sync issue and resolved it. Corrected report delivered within the hour.

Client Services Contact

Intent

Caller needed to resolve a delay in receiving their scheduled analytics report.

Intent Categories:

Client Services Contact

Issue Resolved

Outcome

Data sync issue resolved and corrected report delivered within the agreed timeframe.

Outcome Categories:

Issue Resolved

Summary

Caller enquired about predictive maintenance software for a mid-size manufacturing operation. Agent outlined integration capabilities. Product demo session booked for Wednesday morning.

Sales Lead

Intent

Caller wanted to assess whether specialist software could integrate with their existing systems.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Product demo confirmed for Wednesday morning with technical documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from a media production company asked about cloud-based asset management solutions. Agent outlined pricing and onboarding. Trial access arranged for Thursday at 3:00 PM.

Sales Lead

Intent

Caller wanted to evaluate cloud asset management options suitable for a growing content team.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Trial access confirmed for Thursday at 3:00 PM with onboarding documentation emailed to the caller.

Outcome Categories:

Sales Appointment Booked

Summary

Caller from an advertising agency enquired about analytics consulting for an upcoming time-sensitive campaign. Agent outlined capabilities and formats. Proposal meeting booked for Thursday at 3:00 PM.

Sales Lead

Intent

Caller wanted to explore advertising service options suitable for a campaign with a tight delivery deadline.

Intent Categories:

Sales Lead

Sales Appointment Booked

Outcome

Proposal meeting confirmed for Thursday at 3:00 PM with service overview emailed beforehand.

Outcome Categories:

Sales Appointment Booked

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Turn your phone calls into bidding signals

Smart Outcomes automatically identifies high value call outcomes and pushes them into platforms such as Google, Microsoft and Meta Ads - so your existing bidding strategies optimise for real business results, not call volume.

Ad platforms can't optimise phone calls by quality!

Smart Outcomes fixes that by analysing every call for intent and outcome, then syncing only valuable calls back to the original ad click.

  • Connect once
  • No rebuilds
  • No tagging
  • No call listening

Outcomes sync automatically using native ad platform integrations

Your ad platforms finally learn which clicks are worth spending on, and which aren't. Make more good calls.

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Smart Outcomes integrations
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