Module 1 of the Infinity Partnership Certification Course

The correct answer is B. The client can see clicks, landing pages and form fills perfectly well. The gap appears when a customer calls: website analytics doesn't know the call happened, and the phone system doesn't know the journey that led to it. That is why they can't answer which campaigns generate their best customers.

False. Module 1 is clear that this is a decision-making problem, not a nice-to-have reporting issue. If a client can't answer what generated a call, what happened during it and whether it created value, then every downstream decision (which campaigns get budget, which keywords get cut, whether the agency retainer is working) is being made on incomplete information.

The correct answer is Capture. Capture connects a conversation back to whatever marketing activity drove it. Signal is about what happened during the conversation, Prioritise is about which insights matter most, and Activate is about what to do with them.

False. You don't need to become Infinity implementation expert or know how the code goes on the page. Your job is to recognise when a client has a problem Infinity can help solve. Infinity will support with the technical setup.

The correct answer is B. Don't just look for call volumes, but for the pairing of meaningful call volume plus a marketing question your client can't answer (such as attribution or ROI). The BrightDrive Motors example had exactly this: 65% of enquiries by phone alongside a struggle to prove PPC ROI.