Why calls are the
new fuel for
your sales machine

Pre-pandemic car dealers were already facing multiple pressures, from disruptive online automotive retailers entering the market to semiconductor shortages holding up the supply chain.

Two years of limited contact and financial strains have changed the car-buying landscape and placed even more pressure on dealerships’ sales teams.

Download our Smart Guide to discover how dealers can carve out a clear path to their showrooms and make sure they don’t stall in their post-pandemic recovery.

In this guide, you'll learn:

• How the pandemic has reshaped the car buying journey
• Why customer experience is a new battleground for dealerships
• Why paying close attention to your customers’ dialling habits is a must
• How call data has helped Pendragon accelerate their sales