Fireside chat: Solving the 'Messy Middle' of a customer purchase
Infinity teamed up with Google at the Technology for Marketing conference in September to discuss their newest report on the ‘messy middle’ of the purchase journey. In this talk from the conference, we spoke to Miguel Rodriguez Bueno, Partner Technical Lead, Google about why the messy middle presents risks, how it happens, and what some brands are doing about it.
Key highlights include:
● Creating new opportunities from a longer funnel● How matching up online and offline touch-points is key
● How leveraging partners is important in a cookie-less ecosystem
● Turning big data into good data to leverage it to make decisions
Watch the full session with Infinity and Google and get your
copy of the Messy Middle report.
