The "empathy" touchpoint

How call data is helping mortgage lenders meet borrower needs

Buying a home is a monumental time in a person’s life. As a high-value investment, it’s crucial that mortgage lenders are equipped to seamlessly deal with their customer’s concerns - from initial enquiry through to the purchase of their home.

In our economically uncertain times, it’s more important than ever that mortgage lenders get the customer experience right. To achieve this, lenders need to understand evolving demands, needs and preferences of potential and existing borrowers.

How can mortgage lenders get closer to their customers, and prioritise the technologies that will provide more seamless, personalised and efficient customer interactions?

Grab your eBook to learn how to:

• Improve the customer journey: Benefit from cutting-edge tech that will help you minimise friction, maximise efficiency and maintain the human element in your customer communications
• Optimise your customer interactions: Use your call data to measure and optimise the borrower’s experience and create loyal customers – for life
• Unlock revenue-boosting insights: Capture insights from your customer conversations to equip your call agents to better connect with potential and existing borrowers
• Boost visibility on your customer data: Gain visibility on the channels that influence your phone calls to deliver valuable insights