DATA DRIVEN INNOVATION IN INSURANCE:
Fulfilling customer expectations and optimising the customer experience
Insurers were forced to embrace technology in 2020 at an accelerated rate. Not all companies were agile enough to rise to the challenge due to legacy systems and inflexible business models.
For those that are ready to change and future-proof their business, we look at what innovations and trends will shape the coming years, and why it is important to act quickly.In the ebook we cover:
- How the industry is ripe for technical change
- The rise of omnichannel marketing (and user journeys)
- Driving data driven innovation throughout the business
- Personalisation is key for a successful customer journey